Parkview Health takes a human view
Parkview Health’s new brand campaign proves the smallest moments make the biggest difference in care
)
Healthcare advertising has a sameness problem.
Most of the category plays it safe: stock-photo warmth, voiceover reassurance, the same emotional beats repeated across every system in America. Parkview Health is doing something different.
Coming this May, during National Nurses Week and National Hospital Week, Parkview is launching A Human View, its 2026 brand campaign developed with creative partner Highdive. The campaign is set to Blink-182's All the Small Things. It's the first time the track has been used in healthcare marketing.
The work is built on a simple, earned truth: to know Parkview is to love Parkview. Patients consistently experience a level of warmth and humanity that goes beyond expectations with doctors who really listen, and nurses who help you feel like yourself again.
Credits
View on- Agency Highdive Advertising/Chicago
- Production Company Wondros Collective
- Director Jesse Dylan
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Highdive Advertising/Chicago
- Production Company Wondros Collective
- Director Jesse Dylan
- Editing 1986 (In-House at Highdive Advertising/Chicago)
- Color Royal Muster
- Audio Post Another Country
- Chief Creative Officer/Co-Founder Mark Gross
- Chief Creative Officer/Co-Founder Chad Broude
- Group Creative Director Jonathan Richman
- Creative Director Chip Kelly
- Creative Director David McCradden
- Creative Director Angela Paris
- Art Director Grayson Roach
- Copywriter Kelsey Williams
- Head of Production (HP) Jen Passaniti
- Executive Producer Luke LiManni
- Executive Producer Alex Gianni
- Senior Producer Serena Lignel
- Associate Producer Kevin Smith
- Line Producer Ritu Paramesh
- Executive Producer David Harte
- Executive Producer Shada Shariatzadeh
- Executive Producer Meagen Carroll
- Editor Robert Duffy
- Editor Derrick Monks
- Assistant Editor Stephen Antonelli
- Post Producer Janae Abraham
- Senior Post Producer Kevin Gottlieb
- Executive Producer Thatcher Peterson
- Senior Colorist Roslyn Di Sisto
- Head of Production Diane Valera
- Associate Producer Esli Israel
- Sound Designer/Audio Mixer Peter Erazmus
- Executive Audio Producer Louise Rider
- Post Producer Josh Hunnicutt
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Highdive Advertising/Chicago
- Production Company Wondros Collective
- Director Jesse Dylan
- Editing 1986 (In-House at Highdive Advertising/Chicago)
- Color Royal Muster
- Audio Post Another Country
- Chief Creative Officer/Co-Founder Mark Gross
- Chief Creative Officer/Co-Founder Chad Broude
- Group Creative Director Jonathan Richman
- Creative Director Chip Kelly
- Creative Director David McCradden
- Creative Director Angela Paris
- Art Director Grayson Roach
- Copywriter Kelsey Williams
- Head of Production (HP) Jen Passaniti
- Executive Producer Luke LiManni
- Executive Producer Alex Gianni
- Senior Producer Serena Lignel
- Associate Producer Kevin Smith
- Line Producer Ritu Paramesh
- Executive Producer David Harte
- Executive Producer Shada Shariatzadeh
- Executive Producer Meagen Carroll
- Editor Robert Duffy
- Editor Derrick Monks
- Assistant Editor Stephen Antonelli
- Post Producer Janae Abraham
- Senior Post Producer Kevin Gottlieb
- Executive Producer Thatcher Peterson
- Senior Colorist Roslyn Di Sisto
- Head of Production Diane Valera
- Associate Producer Esli Israel
- Sound Designer/Audio Mixer Peter Erazmus
- Executive Audio Producer Louise Rider
- Post Producer Josh Hunnicutt
What makes the campaign land differently from most healthcare advertising is that these aren't fabricated scenarios designed to feel real. Many of the scenes in the campaign are drawn directly from actual Parkview patient stories, with real moments, real interactions, and real reasons people choose to come back.
The creative team didn't have to imagine what exceptional care at Parkview looks like; they just had to find it, film it, and frame it. The result is a music-video-style editing and bold in-scene supers give the work an energy and pace rarely seen in the category.
The timing is intentional. Parkview is in active growth mode, now expanding into new markets while reinforcing its presence in existing ones. With new VP of Marketing Sangeetha Ragavan now leading the brand, this campaign signals a more modern, more differentiated direction
