Paris Director Steven Ada Signs With Humble
European design and visual effects director joins Humble's roster for U.S. representation.
Humble adds French Director Steven Ada
New York-based integrated production company Humble has signed Paris-based director Steven Ada for U.S. representation.
Born in Paris in 1970, Ada spent his youth playing in bands and received his education from The School for Communication and Advertising. Ada eventually teamed up with his childhood friend Eric Poulet to form the directing duo Les Sp6men. As a team, they went on to become successful music video and commercial directors.
In 2008, Ada left Les Sp6men to focus on his solo career, where he directed spots spots for 7up, Orange, Renault, and Diesel.
Humble President/EP Eric Berkowitz noted, "As a director with a strong background in design and VFX, Steven is a perfect fit for Humble's pre-to-post flexible and collaborative workflow." Berkowitz went on to say, "Whether tackling a visual storytelling assignment, cars, beauty, or action, Steven shows a light touch and a sensitivity to performance rare amongst directors with heavy post backgrounds. His film has a naturalness and elegance which makes him suited to a wide variety of creative briefs, from high design to natural lifestyle."
Published 1, May 2012
