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Palma Pictures appoints Lorraine Schreyer
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Palma Pictures has strengthened its international commercial production offering with the appointment of Schreyer as Senior Executive Producer.
Following the launch of its refreshed brand identity, new website and recent strategic partnership in Mexico, Palma Pictures continues to expand its international leadership team with the appointment of Lorraine Schreyer.
Schreyer joins Palma Pictures as an award-winning Senior Executive Producer, where she will lead the Palma Pictures Executive Producer team across the UK and Europe. Her role will entail developing production company, agency and brand relationships across North America while connecting clients with Palma Pictures across Spain and Portugal. Her appointment further strengthens the company's growing international footprint and commitment to delivering seamless production solutions across multiple territories.
With more than two decades of global production experience, Schreyer has led international commercial, branded content and integrated campaigns for some of the world's most recognised brands, including Apple, Google, Adidas, Hyundai and Farmers Insurance. Before moving into production services, she spent a decade as an agency producer at leading creative agencies including 72andSunny, R/GA New York and Goodby Silverstein & Partners. Her work has been recognised by Cannes Lions, the Clio Awards, the Global Effies and the American Advertising Awards. Schreyer has also served on the AICP Awards jury and founded Project 2:15, a mentorship programme supporting emerging teenage talent entering the creative industries.
Schreyer's career began in New York on independent feature films before she joined the production team at Saturday Night Live. She later produced music videos for artists including Christina Aguilera, Snoop Dog, Justin Timberlake and Wu-Tang Clan before moving into commercials, where she has since held senior production roles at companies including RSA Films, Believe Media and HSI Productions.
Having worked across North and South America, Europe and Asia, Schreyer brings extensive international production expertise, combining strategic leadership with hands-on experience managing complex productions around the world. "Throughout my career I've always been drawn to ambitious productions that bring together incredibly talented people from different cultures, perspectives and disciplines," says Schreyer. "Palma Pictures has built an exceptional reputation for creative production partnerships and local expertise. With its expanding international network it's an exciting time to join the team. I'm looking forward to helping our creative agency and brand partners unlock production opportunities across Spain and Portugal.”
"Lorraine brings an incredible depth of international experience, trusted relationships and creative leadership," added Mike Day, CEO at Palma Pictures. "As Palma Pictures continues to evolve as an international production partner, her appointment strengthens our ability to support our clients with seamless production solutions across multiple territories. She embodies exactly the collaborative, people-first approach that defines who we are."
