Optimize with Equinox
Services Generaux and Ocurens make performance alluring but also to create visually arresting content that commands attention.
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The Equinox Optimize campaign pushes boundaries by delving into the realm of cutting-edge technology and scientific imagery to showcase the unseen aspects of high performance.
Through a captivating video and stills campaign, The aim for Services Generaux and Ocurens was to not only make performance alluring but also to create visually arresting content that commands attention.
The campaign leverages tools typically associated with scientific exploration rather than traditional filmmaking techniques, creating a fusion of art and technology. Vein finders, typically used by medical professionals, are employed to highlight the intricacies of the body's performance, adding a layer of depth to the visuals. Additionally, techniques like the schlieren effect, used to measure air density, offer a unique perspective by revealing the heat expelled by athletes during intense exertion.
Credits
powered by
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- Production Company Ocurens
- Director Services Generaux
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Credits
powered by
- Production Company Ocurens
- Director Services Generaux
- Executive Producer/Managing Director Emmanuelle Le Chat
- Executive Producer Elisa Johanna Kand
- Art Director Alelli Tanghal
- Creative Director Vanina Kim
- Senior Producer Delia Liu
- Production Designer Helen Gadjilova
- DP Jake Gabbay
- Post Production Services Generaux
- Colorist John O'Riordan
- VFX Designer Romain Bedouet
Credits
powered by
- Production Company Ocurens
- Director Services Generaux
- Executive Producer/Managing Director Emmanuelle Le Chat
- Executive Producer Elisa Johanna Kand
- Art Director Alelli Tanghal
- Creative Director Vanina Kim
- Senior Producer Delia Liu
- Production Designer Helen Gadjilova
- DP Jake Gabbay
- Post Production Services Generaux
- Colorist John O'Riordan
- VFX Designer Romain Bedouet
The use of movement detection, thermal cameras, and innovative methods for scanning pressure points further enhances the campaign's ability to showcase the invisible effects of high performance. Each element is carefully selected to not only create stunning visuals but also to convey a deeper narrative about human potential and the pursuit of excellence.
Behind the captivating imagery lies a wealth of thoughtful consideration and creativity, ensuring that every aspect of the campaign aligns with the initial brief and resonates with the audience on a profound level.
Services Generaux, the creative force behind the campaign, demonstrates a commitment to pushing boundaries and exploring new avenues for storytelling, ultimately delivering content that is both visually striking and intellectually stimulating.
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