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Optimist Inc. opens in China
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Optimist Inc. takes on global assignments for its client smart and expands its reach with the opening of a new office in Shanghai.
Strategically situated in the heart of Shanghai, the new office serves as a hub for Optimist in APAC and will enable the agency to tap into a market that is shaping global culture at large.
At launch, the Shanghai office serves as the AOR lead creative agency for smart Global, a Geely and Mercedes Benz-owned automotive brand, and represents an expansion of an existing partnership which originally began out of the Hamburg office on the smart Europe business.
This expansion of the independent, global creative agency Optimist marks a significant milestone in the agency's journey and underscores its commitment to providing exceptional creative services to clients across regions, time zones, and industries.
ABOVE: L to R - Alex Chu - CEO | CCO - Optimist APAC, Stella Yao Yue - Business Director, Global Marketing and Brand - Smart Automobile, Juergen Dold - CEO Optimist
"We are thrilled to establish a presence in Shanghai and further expand our footprint in APAC and China in particular. This new office represents an exciting chapter for us as we continue to grow and evolve as a company. Many of Optimist's clients operate globally and we have supported them in the US, Europe, and Asia already. Now we can do that with a deep local expertise in China as well. We hope to translate and transport new influences from this dynamic market to our existing roster of teams and clients. Our goal is to spread positivity in the world with our work because we believe optimism can help build bridges and bring people together. In the end if everyone can be an Optimist, the world will become a better place.” said Juergen Dold, CEO.
The Shanghai office opened on April 1st this year with a starter team led by Alex Chu, CEO Optimist APAC who has worked across multiple agencies in Asia and the US. In addition to providing clients with access to Optimist’s award-winning services, the new office is an opportunity to expand the roster, bringing the best people from around the world onto Optimist’s growing team that reflect the agency’s values and unique blend of creativity, expertise, and passion.
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