Only Together - national Corona-prevention campaign

The Dutch government have launched campaign Only Together.

Developed by advertising agency Roordain collaboration with BKB and produced by HALAL, the film aims to give the Dutch clarity surrounding the most recent guidelines and regulations regarding Covid-19 (Corona) prevention. The campaign is part of a wider informational push contributing to limiting the reach and spread of the virus, and restrain confusion across the nation.

Joeri Jansen, Creative Director, Roorda: “In addition to the urgent need to provide a clear message about the current guidelines and regulations, the client wanted to encourage a sense of togetherness. This spirit is the red-thread throughout all spontaneous initiatives popping up across the country, and has been highlighted by the prime minister himself. The aim of the campaign was therefore bigger than just being informative; but to also motivate people at home to face these challenging times together. Being home alone can feel lonely, but since we’re all home alone together it feels like a shared effort. That contrast is beautiful, and formed the core of the campaign. It’s reflected throughout, for instance, in the beginning you see people following the regulations alone, and at the end you see everyone doing it ‘together’.”