Omo Color gets Fresh with Motion Blur

Not all laundry detergents are created equally...

As shown in this quirky spot for detergent brand Omo Color, where a faded former schoolmate is hardly recognisable after 15 years and too many washes with the wrong product. 

The spot Fresh was conceived by Norwegian agency Try, and brought to life with animation by Gimpville and production by Motion Blur. 

The dialogue was recorded on location, a busy street corner, to bring authenticity to the characters, shares producer Nina Lorentzen.