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Ocurens, the award-winning Anglo-French production company, has announced the launch of Octane, an exciting new division of the business that focuses on nurturing the next generation of directors and creatives.

Working under the guidance of Ocurens’ experienced production team, Octane is working with world’s leading brands to provide its creative roster of directors the tools, confidence, and freedom to express their creativity - be that in the form of music videos, digital commercial content, or short films.

Boasting a roster consisting of some of the most exciting, hand-picked, up and coming directors from across the world. Octane has been established to offer a flexible and exciting solution to the ever-evolving landscape and demands of content creation.

“Octane is far more than a group of young and exciting directors,” said Emmanuelle Le Chat, UK Managing Director of Ocurens. “Octane is set to become the fuel the industry relies on to evolve and erupt, powering and moulding the next generation of industry leading, creative talent. In addition, Octane has been created to specifically meet the needs of our clients who want to have a more flexible solution to their digital content creation needs to maintain pace with the way they engage and influence their audiences. Working together, Octane gives them this unique, flexible, creative solution without having to sacrifice any of the quality”

Octane combines the pure creative instincts and desires of our directors, with the support, commercial and industry know-how of the Ocurens team, to produce the highest quality of digital content that captures the imagination and remains in the minds of those that watch it.

“We have spent the last year looking at the best way to maintain the legacy left behind by the late Valentin Petit, my co-founder,” said German Robin, Co-Founder and Director of Ocurens. “It is with great pride and excitement that we can launch Octane knowing that we have stayed true to Valentins’ vision of nurturing, embracing and providing a platform to showcase and support the future of our industry.”

Octane is launching with a roster of six permanent hand-picked directors, Monde Gumede, Jedidah M., Alvynn Diagne, Remy Cats, Sangfroid, Ryan Habhab. Octane is currently producing its second episode for Sony to promote their unique noise-cancelling headphones. The first episode, starring Loreen and directed by Jedidah M., has already been published. In addition to executing this campaign, Octane has also delivered music videos and short films within its short time of existence.

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