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Octopus Inc joins JW Collective
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JW Collective adds some creative production firepower to its roster with the arrival of Octopus Inc.
JW Collective is adding some serious creative production firepower to its roster with the arrival of Octopus Inc, founded by Executive Producers Nicola Doring, Claire Luke and Beth Montague.
With decades of experience behind them the trio have built a strong reputation for craft, collaboration and strategic insight. The team recognises that the traditional commercial production model is no longer aligned with where the market sits.
Octopus Inc offer a new kind of partner, one that combines creative production expertise with consultancy-level thinking to deliver smarter, more efficient production solutions. They work across commercials, branded content, film, photography, social and special projects, partnering with brands, agencies and in-house teams from the earliest stages of an idea through to its final delivery.
Their track record includes work for AMG Mercedes, Aston Martin, Brooks, Coco de Mer, Cutler & Gross, H&M, Loewe, M&S, Max Factor, No7, Nike, Pepsi, Ralph Lauren, Range Rover, Rolls-Royce, Samsonite, The Sunday Times Style and Vogue.
For JW Collective, the partnership adds a wealth of creative and production expertise to its growing network, with Octopus bringing a breadth of experience that spans disciplines, formats and markets.
Jane White, Founder, JW Collective: “Octopus Inc’s collaborative, adaptable and relentlessly practical approach - solving complex challenges and delivering work to perform creatively and commercially - is a perfect fit within our roster and for the brand teams we currently work with. We can’t wait to get started!”
The Trio of Octopus Inc adds: “We’ve always believed that great production is about bringing the right people, experience and thinking together around the work. Joining JW Collective feels like a natural extension of that approach — a brilliant network of specialists who share our ambition for the work and our belief in genuine collaboration. We’re looking forward to being part of it.”
