O-I Glass and Chase McDaniel release Better in a Glass music video
This collaboration was led by VaynerMedia, and production partner Eva Nosidam Productions.
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Besides your drink tasting better when packaged in a glass, holding a glass bottle is a different experience than drinking from a can.
And, whether it makes you feel a little classier or brings back memories, the tangible feeling of drinking out of a glass bottle is quite unique. However, not every consumer knows the benefits of choosing glass, so O-I Glass wanted to find a way to share this message that’s engaging and resonates with consumers.
What better way to share that message, than by launching a music video? Done in partnership with O-I Glass, country music artist Chase McDaniel launched a music video for his new single Better in a Glass.
Credits
powered by
- Agency VaynerMedia/Culver City
- Production Company Eva Nosidam Productions (In-House at VaynerMedia/New York)
- Director Logan Meis
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Credits
powered by
- Agency VaynerMedia/Culver City
- Production Company Eva Nosidam Productions (In-House at VaynerMedia/New York)
- Director Logan Meis
- Chief Creative Officer Rob Lenois
- Creative Director Lauren Bolger
- Chief Production Officer Maya Brewster-Dorian
- Executive Producer Mat Hollis
- Executive Producer Laura Shea
- Senior Producer Dan Veet
- Editor Logan Meis
Credits
powered by
- Agency VaynerMedia/Culver City
- Production Company Eva Nosidam Productions (In-House at VaynerMedia/New York)
- Director Logan Meis
- Chief Creative Officer Rob Lenois
- Creative Director Lauren Bolger
- Chief Production Officer Maya Brewster-Dorian
- Executive Producer Mat Hollis
- Executive Producer Laura Shea
- Senior Producer Dan Veet
- Editor Logan Meis
After discovering the song in March, O-I Glass was drawn to the song’s message around nostalgia and memory, and even found parallels to their own ethos. With over 100,000 thousand streams to date, it was clear this song resonated with a larger audience. So, the brand and Chase McDaniel joined forces to reach consumers in a way that’s catchy, engaging and some might even say, unconventional for a brand.
This collaboration was led by O-I Glass’ agency of record, VaynerMedia and production partner Eva Nosidam Productions.
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