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Not To Scale announce that director Andy Hall has joined the roster. 

Hall’s celebrated body of work spans different disciplines and genres, amounting to an incredible contribution to filmmaking. Over the course of his career, Hall has been creating work across movies, games, television and adland, venturing from his homeland, the UK, to Los Angeles and back again. 

Along the way he’s threaded the through line of narrative craftsmanship that defines his projects for an array of creative partners and brands including Nike, Xbox Game Studios, Warner Brothers, Apple, and HBO. 

He brings with him a wealth of experience and an aptitude for collaborations to go with his prolific mindset. With a curious disposition that has kept his work cutting edge and genre-defying, including fruitful collaborations with veteran filmmakers and brands alike. He played a pivotal role in establishing the acclaimed studio, Elastic, where, as ECD, he continually refined his artistry while defining the trajectory of the studio.

Hall’s commitment to storytelling and craft shines through in works like the poignant Red Cross campaign “Stuff” that went on to win at Annecy International Animation Festival, and Andy picked up the 2023 Emmy Award for Outstanding Main Title Design for “The Last of Us”, a major highlight for an exceptional artist. 

Andy Hall said: “I’m delighted to be joining Not to Scale, known for nurturing a diverse pool of talent, each with their distinctive style that beautifully complements one another, perfectly aligning with my multidisciplinary storytelling approach.” 

Dan O’Rourke, founder of Not To Scale adds: “A master of his trade, Andy has honed the skill of using camera and character to tell captivating stories within beautifully crafted imagery without the need to rely heavily on dialogue. This is the essence of Cinema; and so we are delighted to be able to bring Andy’s services to film and television studios, gaming companies, and brands, in the UK, EU and US, that look to engage their audiences with unforgettable cinematic experiences whether that is in a short or longer format.”

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