Not Normal Us introduces new team members for Mexico
Mariana García and Francisco Riveroll are joining as Executive Producers and Partners in Mexico.
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Not Normal Us, the multicultural creative collective based in Los Angeles and Miami, announced that Mariana García, experienced producer in international services and Francisco Riveroll, former head of primary production at Hogarth are joining its global network as Executive Producers & Partners in Mexico.
The production company began its operations in this country in July of last year. Since then, they have filmed projects for KFC LatAm and Caribe with Hello Agency Mx and a collaboration for Sedal with celebrities "RBD" for Ogilvy Mx.
This year they started filming with the most influential Mexican actor in the United States Eugenio Derbez for Dish Latino and Marca Miami, a campaign directed by Ari Evasio and Piero Lovatto. Likewise, they developed a cobranding campaign between Mercado Libre and Loreal with Gut Mx directed by Monster Duo and another for Jumex by Archer Troy independent agency directed by The Bad Hombres.
“The incorporation of Mariana and Fran for us means the consolidation of the company that years ago had brought many services from the American market to Mexico but really wanted to open its own operation,” said José Luis Cabruja, Executive Producer of the US Hispanic Market.
Likewise, he adds that his expansion strategy directly links countries that are connected for regional cultural and economic reasons such as the Hispanic market in the United States, Mexico, Colombia, Argentina and Brazil.
"It is also important to highlight that Mariana and Fran are professionals born and trained in Mexico and that our foray into this market provides for the training and promotion of local directors and foreign directors based in Mexico to safeguard the healthy growth of the local industry.”
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