NM Productions scores for Adidas

As the Women’s World Cup takes the world by storm, Director Giorgio Bruni and NM Productions teamed up with Copa90 to produce two dynamic new spots for Adidas, featuring pro soccer players Lindsey Horan and Trinity Rodman.

Having travelled to the home to Rodman in Washington DC and to Denver where Horan grew up, Bruni captures the athletes’ strength, passion and love of the game, as well as taking a playful glimpse into their lives behind the scenes.

Director Giorgio Bruni said: “Shot on location in the US, we began in Washington DC with Trinity Rodman. On the morning of the shoot, we woke up to a thick smog that had blown over from the Canadian wildfires, meaning we couldn’t initially shoot on the pitch as planned. Alongside the brilliant creative team at Copa90, we managed to quickly find a solution and pivot the shoot to interior sets, capturing Trinity’s fun and dynamic performance to really show who she is both on and off the pitch."

"Next up, we headed over to Denver to film at the impressive ‘Dicks Sporting Goods’ Stadium with Lindsey Horan.

Combining our grip’s bespoke equipment and camera rigs that were purpose built for some of our shots, we captured Lindsey’s electric energy, as she tore up the pitch and took us through her journey so far, both as a person and player. Both Trinity and Lindsey’s performances were excellent. 

Their dedication and energy resulted in some killer films that we’re really proud of, and that we hope puts more of a spotlight on the power of these female athletes and womens soccer as a whole.”