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Joining Partners Film is director Nikki McMorrow, who started her career in reality TV, cutting her teeth on programs for Bravo and A&E. 

In this space, she learned to find the story beneath the surface and how to draw out performances rooted in real human behaviour. She brings this reality-TV instinct to her commercial filmmaking, blending compelling cinematography with human performance and technical precision into her own bold visual style.

McMorrow has directed award-winning campaigns for Square and CVS and worked with clients such as Wayfair, Stonyfield Organic, and Lenovo. 

McMorrow has also directed documentaries for DraftKings and Titleist. She brings her collaborative spirit to every frame she creates, ensuring her work feels spontaneous, full of genuine moments, and never losing its spark.

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