Nike 'Ordinary Outburst' spots from C41 studio and K48

C41 presents, in collaboration with Nike, a new film that deals with the "chemistry of lost things". The film is directed by C41 Studio and produced by the production company K48.

The film features two prominent figures as protagonists: the chef Isabella Potì and the song writer Venerus.

There must be a “chemistry of lost things”, we love to believe, that turns them into something memorable and compelling. something that generates a unique and unrepeatable interaction between the magical box of our memory, our senses and the ingenious brilliance of the things of the world, whether they are natural or the result of human imagination. it is the secret of our sweetest remembrances and maybe the reason why we are more inclined to remember what we like, instead of people and things that we dislike. it seems to be just a matter of chemistry. A mixture of reality and fiction, feelings and science, a film that is not just about fashion but also about ways of living one's life and passions.

Two different videos based on the same concepts, the passion that leads to creating something memorable and compelling. Through the kitchen, as regards Isabella Potì, and through music, for Venerus. A mixture of sounds and graphics that makes this film unique. We talk about fashion starting from different points of view, giving life to an incredibly innovative film.