NewYork-Presbyterian Hospital tells their patient's stories

As part of NewYork-Presbyterian’s Stay Amazing campaign which launched last fall, a steady flow of patient story creative has been hitting marketing channels, and a new impactful story will debut during this year’s US Open.

This creative, developed in partnership with Havas New York, tells the raw stories of real patients from New York in a series of spots that feel like a performance-fueled consumer brand. The films were produced with patient-owned footage and approved medical documentations, revealing visceral stories that pay homage to the next-level care that is delivered by NYP and the patients at the heart of these stories.

New York Presbyterian Hospital – Suri

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Agency Havas/New York
Production Company Greenpoint Pictures
Director The Hudson Dusters

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Credits

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Agency Havas/New York
Production Company Greenpoint Pictures
Director The Hudson Dusters
Editing/Post Production Greenpoint Pictures
Music Future Perfect
Color Company 3/New York
Sound Sonic Union
Associate Creative Director Jon Cochran

DP Gabriel Connelly
Production Designer Madison Hatch
Executive Producer Tatiana Rudzinski
Executive Producer Trevor King
Head of Production Karen Berkowitz
Associate Producer Lexy Leeds
Editor Joe Walker / (Editor)
Post Producer Victoria Vallas-Cullen

Composer/Partner Victor Magro
Composer/Partner Ben Pacheco
Composer/Partner John Connolly
Executive Producer/Partner Maxwell Gosling
Senior Colorist Nick Metcalf
Sound Paul Weiss
Head of Production Patrick Sullivan / (Head of Production)
Studio Director Justine Cortale

Associate Creative Director Brian Pluta
Chief Creative Officer Dan Lucey
Copywriter Andrew Ault
Executive Creative Director Marcelo Ramirez
Executive Creative Director Bharat Kumar
Executive Producer Jenna Gartland
Global Executive Creative Director Israel Garber
HP Melissa Tifrere

Senior Producer Josh Kornrich

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The campaign has a robust digital strategy, ad buys in sports partnerships with The World Cup, Mets, Yankees and NFL; primetime premiers with the likes of NCIS, The Voice, Chicago Fire and network specials including CMA Awards, iHeart and more.

Gabby’s endurance as a powerful softball player with a complex treatment for her miraculous spinal curvature surgery. Peter’s story as a firefighter who’s dedicated his life to helping people and the extraordinary heart-transplant he recovered from. Suri’s illustrative interpretation of her pediatric heart treatment that has aided in propelling her health forward and dreams of becoming a fashion designer. All work was premiered at the US Open.