New ‘tache, less waste
The very clever Paraguayan-based campaign encourages Pilsen drinkers to get a trim to save their money and their pints.
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Credits
powered by
- Agency Grey/Argentina
- Production Company Guarani Films
- Director Juan Manuel (Juanma) Montero
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Credits
powered by
- Agency Grey/Argentina
- Production Company Guarani Films
- Director Juan Manuel (Juanma) Montero
- Chief Creative Officer Hernan Kritzer
- Chief Creative Officer Alejandro Devoto
- Executive Creative Director Gonzalo Fernandez
- Creative Director Juan Ure
- Creative Director Emiliano Cortez
- Creative Director Alejandro Rattenbach
- HP Pablo Molina
- Producer Maximiliano Ibarra
- Head of Art Diego Urbano
- Senior Art Director Victor Opazo
- Copywriter Juan Carnelos
- Director Matias Sasias
- Executive Producer Jose Luis Cabruja
- HP Noelia Romero
- Art Director Leandro Mingrone
- Copywriter Agustin Rodriguez Pena
- Executive Producer Laura Pombo
- DP Diego De Garay
- Post Executive Producer Gustavo Vera
- DP Nicolas Nagy
- Art Director Liza Rubiani
- Post Production Maxi Daenz
- Composer Fede Amaya
- Composer Matias Berdiales
- Colorist Ken Cabello
Credits
powered by
- Agency Grey/Argentina
- Production Company Guarani Films
- Director Juan Manuel (Juanma) Montero
- Chief Creative Officer Hernan Kritzer
- Chief Creative Officer Alejandro Devoto
- Executive Creative Director Gonzalo Fernandez
- Creative Director Juan Ure
- Creative Director Emiliano Cortez
- Creative Director Alejandro Rattenbach
- HP Pablo Molina
- Producer Maximiliano Ibarra
- Head of Art Diego Urbano
- Senior Art Director Victor Opazo
- Copywriter Juan Carnelos
- Director Matias Sasias
- Executive Producer Jose Luis Cabruja
- HP Noelia Romero
- Art Director Leandro Mingrone
- Copywriter Agustin Rodriguez Pena
- Executive Producer Laura Pombo
- DP Diego De Garay
- Post Executive Producer Gustavo Vera
- DP Nicolas Nagy
- Art Director Liza Rubiani
- Post Production Maxi Daenz
- Composer Fede Amaya
- Composer Matias Berdiales
- Colorist Ken Cabello
According to a study completed by Guinness in 2000, almost half a million pounds’ worth of the stout is lost each year in the moustaches and beards of its drinkers.
Pilsen Extra has teamed up with the finest barbers and bars in Paraguay to offer serious beer drinkers a free moustache trim and in return, a free beer, in a step towards a waste-free beer-drinking society.
The beer brewer, along with creative studio Grey Argentina, teamed up with barbers to fashion a special facial hairstyle that leaves clear a very specific area of the upper lip where beer drops tend to accumulate.
Directed by Juanma Montero and Matias Sasias through Guaraní Films, the spot shows how the drinker in question can then go and drink in any of the pubs in town with their newly fashioned ‘tache to ask for their complimentary Pilsen Extra, enjoyed without wasting a single drop.
