New Perdue Farms campaign by The VIA agency

The new Perdue Farms campaign created by The VIA Agency has launched.

During these challenging times, Perdue Farms took a bit of a different approach for the chicken brand and chose to focus on the resilience of the human spirit in its new spots, Keep Cookin’. During these tough times we may get knocked down, but we get up, and we keep cooking.

We’re spending more time in the kitchen than ever and trying to make the best of it – whether it’s teaching the kids how to cook, trying new recipes, or going back to our tried and true comfort foods (banana bread, anyone?), and Perdue is happy to be a part of that. This spot, conceptualized and shot in just three weeks, breaks consumers out of the COVID-19 ad fatigue and focuses on the human aspect of this pandemic—something this long-standing family company is founded on. VIA was able to bring this together by capturing everything remotely, hiring DP’s for each scene to shoot the people they are sheltering in place with, while working with the director and creative team over Zoom.