New Nissan Kicks makes debut with Bruno Martini

The new Nissan Kicks has arrived to innovate in everything. After showing the best of Japanese technology with a new design and even more security and technology, now he goes beyond the limits of the automotive market and debuts in the world of music with Bruno Martini, one of the greatest DJs and producers in the world, in the partnership Attitude - Bruno Martini feat Kicks. The union resulted in an unprecedented song and music video.

Music has the power to inspire, connect people and transform attitudes. And after so long in isolation, took on as her main function to enhance the few positive moments of this quarantine. It was the best tool for escape, joy and decompression. While the new Nissan Kicks, in addition to design, comfort and safety, stands out with the BOSE Personal Space sound system, which, in addition to delivering superior quality, innovates with an exclusive system in the segment capable of enabling a 360º sound experience immersive thanks to the two speakers in the driver's headrest. Thus, the equipment delivers the best automotive sound experience in the model segment.

That's why the connection with the musical universe was so instinctive, marked by the partnership with DJ and music producer Bruno Martini and a challenge: a song based on car sounds, a single exclusively inspired by the New Nissan Kicks. The sounds were captured by Bruno himself, who mixed and created the electronic and danceable hit Attitude.

“It is a pleasure to work with a brand as imposing as Nissan. It is a renowned brand worldwide. I was very happy to be invited to participate in this very different and innovative project. I am very happy to be able to unite electronic music with the supertech brand, which has everything to do with my work. And very happy with this partnership. I'm sure it will be super innovative, and many nice fruits will come from it. I was very happy with the result. Obviously, making music with car sounds was a very big challenge. However, the entire creative process of the project was also very enjoyable. It was very cool to participate, also very challenging, and I love challenges. So, once again, I'm really happy with the partnership and I'm grateful for the opportunity to work with them” comments DJ and Producer Bruno Martini, talking about the music's creative process.

“Nissan is a brand that always seeks to innovate in its products and actions. Thus, going beyond the limits in launching the New Nissan Kicks was a natural path, which was consolidated with this unusual partnership between a great name in world music like Bruno Martini and a global success of Nissan, the New Nissan Kicks”, comments Humberto Gomez , marketing director for Nissan Brazil.

In addition to the music, the partnership yielded a music video (video clip), which enters the DJ's singles list. Inspired by Bruno's creation process, the super production brings choreographies with the car and lots of light play, seeking to portray how the New Nissan Kicks transforms the DJ's attitude and unlocks his creative process. Equipment sounds, such as the reverse sensor audible alert, the sound system and all the technology served as inspiration for the creation of the music and are portrayed in the production that connects the "sound table" with the car itself, everything always in sync with the music.