New Grayscale campaign from Honor Society

“Grayscale made the decision to skip the celebrity fanfare that many other crypto brands are going for, choosing to stay closer to home, literally and figuratively. As a creative, I think this was the right call. Like it or not, crypto is increasingly a normal part of our lives, our everyday dialogues, and our investment portfolios. As a filmmaker, I love stories that ring inherently true, especially when taking some fun, creative license in the telling. From the very beginning, Grayscale, Vested and I have been working hard to establish crypto’s ubiquity through this lens. It’s rare for a Director to take that kind of journey with a brand, but the cohesion from day one has been unmistakable. I hope Grayscale is a model for other brands to follow,” notes Stasiewicz.

The campaign is part of an ongoing collaboration between Grayscale Investments, Vested, and Stasiewicz, who wrote and directed the previous, TVC campaigns - the first being in 2017 with the brand’s pioneering message, “Drop Gold ” That campaign boldly took aim at what Grayscale believes is another incorrect financial assumption: that gold is the best hedge for investors’ portfolios. The spots used the brand’s trademark incisive humor to educate investors about the potential and promise of Bitcoin as a new hedging investment with more beneficial, relevant properties than gold. The result was a rattling of traditional ‘gold bug’ investors and a genuine reshaping of the way the world thinks about crypto’s purpose. This was followed up by 2019’s “Nice Rock ” campaign, which cemented Bitcoin’s place as the ‘digital gold’ built for tomorrow’s digital economy.