New Freeman’s campaign made you look

This new campaign for Freeman’s Made you Look is the first agency produced creative for the established catalogue.

The campaign included a collection of punchy idents in partnership with the popular current affairs talk show, Loose Women. Directed by Bullion’s Alexandra Green, the films showcase her outstanding use of casting and movement direction Green is well known for.

The films are the brainchild of agency MullenLowe and are a strong start to the relationship with the brand with Christmas themed incarnations coming as the season draws in.

Freemans – Freemans

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Agency MullenLowe/London
Production Company Bullion Productions
Director Alexandra Green

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Credits

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Agency MullenLowe/London
Production Company Bullion Productions
Director Alexandra Green
Offline Stitch
Group Chief Creative Officer Nicky Bullard
Creative Loren Cook
Director of Intergrated Production Trudy Waldron
Executive Producer Elliot Dollie

Associate Producer Charlotte Jones
Executive Producer Guy Fuhrer
Co-Producer Joel Spencer
DP Vanessa Whyte
Production Designer Zoe Klinck
Editor Samuel Marr
Edit Producer Angela Hart

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“As a director, Ally always delivers. Her extensive experience in fashion, movement and music videos made Ally the ideal director to infuse Freeman's rebrand with a fresh and modern vibe. This campaign is just the beginning of many exciting projects that Ally will be unveiling between now and the end of the year.” said James Willis, Bullion Creative Director.