New Carter's Made For This campaign work from VB+P

Created by Venables Bell + Partners, this new spot Work Email shows a woman navigating her life as both a professional and a new mother. This feels especially relevant during these unusual times, where navigating the juggling act that is work-life balance is especially difficult.

In the spot, a woman returns home and reads an encouraging and supportive after-hours email from her boss before changing gears and soothing her newborn. As a company who has spent generations by parents’ sides, Carters speaks from a place of optimism in reminding parents just how inspiring and resilient they are.

Work Email was directed by Eliot Rausch and Stink Films, who also directed and produced the last spots for this campaign, Voicemail from Mom and Bedtime Story.

Carter’s – Work Email

Credits

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Agency Venables Bell & Partners/San Francisco
Production Company Stink/USA
Director Eliot Rausch

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Credits

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Agency Venables Bell & Partners/San Francisco
Production Company Stink/USA
Director Eliot Rausch
Associate Creative Director Ellie Aliabadi
Chief Creative Officer Will McGinness
Group Creative Director Matt Keats
Group Creative Director Matt Miller
HP/Producer Hilary Coate

Managing Director Gavin Jones
Senior Copywriter Collin Smith
Executive Producer Fran McGivern
Head of Production Ari Schneiderman
Editing Cosmo Street/New York
Editor Marlo Caine
Executive Producer Maura Woodward
Head of Production Anne Lai

Color The Mill/Los Angeles
Colorist Daniel de Vue
Senior Executive Producer Meghan Lang
Music Hook & Line Music + Sound
Music Producer Bernardo Castro
Executive Producer Abby Diamond
Creative Director Bryan Senti
Audio Finish Handsome Sound

Mixer Eben Carr
Producer Eric Escott
Producer Gabriel Wakeman
DP Corey C Waters
Production Designer Ron Hellmann
Producer Amanda Slamin
Assistant Colorist Zack Wilpon
Flame Artist Jon Magel

Producer Cara Flynn
Producer Michelle Cevallos
Senior Creative Director Darryl Powlus

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“As a company, Carter’s has spent over 150 years by parents’ sides. We’ve been there for the challenges that every parent inevitably faces, and for the many joyous milestones,” said Jeff Jenkins, EVP, Global Marketing, Carter’s Inc. “

Our Made for This campaign comes from a place of optimism and looks to remind parents of their inner strength and resilience, things that feel especially important to recognize during these unprecedented times.”

“Juggling professional and personal lives has never been harder, or more important. This opportunity to partner with Carter’s and acknowledge the struggle, as well as celebrate the perseverance and triumphs of working parents, means so much to us. While the reality is, these emails don’t happen often enough, we feel this is exactly the empathetic message parents need at this moment.” said Matt Keats, Group Creative Director, Venables Bell + Partners.