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Cancer Research launches their new campaign Make a Pledge.

Directed by William Williamson, through Atomic London, this film is a compelling and intimate portrait of real people across the UK (actually 30 people filmed over 6 days and across 2000 miles). 

The film touches on the those affected by cancer, the scientists and their fight including the breakthroughs they are achieving and CRUK supporters and pledgers. 

We hope the film emphasises the sense of collectivity, togetherness and optimism to make a change for the future we experienced when meeting these people and working with them on this film.

A pledge is your promise to help try and beat cancer for future generations to come.

Partner/Exec Producer Matt Hichens says: “it was a humbling experience meeting and working with these incredible people” 

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