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A new campaign has launched for NBA 2K20 from creative agency BSSP the first work of which launched to celebrate the holidays and encourage new players from all walks of life to join the NBA 2K community.
On the heels of a successful global launch of NBA 2K20 in August, with purchase and download numbers up in double-digits from the year before, the team set out to show the world the diversity of the NBA 2K community and remind them that anyone can not only play, but fully immerse themselves in the multiple features of the game. By showcasing a variety of gamers in the midst of their different daily routines, the spots inspire new players to find their inner baller.
Whether it's a woman working in a copy shop, a bored waiter at the local Italian restaurant, a guy in the marching band, or Santa himself, the message is fun, engaging and challenging – NBA 2K is open to all.
The :15 and :06 spots as part of the campaign will live primarily on digital and social in the US, UK and Western Europe.
2K Sports – Anybody Can Ball: Santa
2K Sports – Anybody Can Ball: Tuba
