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MullenLowe taps Jinny Davoudi for head of brand role
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Davoudi joins from DoorDash and Shopify, market leaders in on-demand delivery and e-commerce.
Agency MullenLowe U.S. announces the addition of Jinny Davoudi as head of brand and communications.
With a background in consumer tech at heavyweight brands DoorDash and Shopify, Davoudi brings a strategic and modern approach to brand communications. By appointing a tech leader in an unexpected role, the agency is continuing to drive innovation throughout the organisation.
Frank Cartagena, CEO of MullenLowe U.S. said: “Jinny’s expertise in developing communications strategies where tech and consumers meet is going to reshape our approach to comms. We loved that her experience outside of agencies can help push us to do things differently. It’s not just that she’s behind massive ideas that everyone loves, but her commitment to culture and the development and mentorship of diverse talent makes her the perfect fit.”
As head of consumer communications at DoorDash, Davoudi helped grow the brand’s business; it is currently the leader in on-demand delivery with 65% of the U.S. market share. In her previous roles at Shopify, IPG’s Weber Shandwick, and DKC Public Relations, she was instrumental in some of the most talked about campaigns, such as Spotify’s yearly Wrapped, Airbnb’s infamous stays, including the Fresh Prince mansion and the last Blockbuster on Earth, and she even spearheaded a Tinder couple meeting for the first time on Good Morning America, which went viral.
Davoudi’s appointment marks yet another step in the agency’s drive for change and diverse leadership since Kristen Cavallo became global CEO in late 2022. Davoudi will report to Frank Cartagena, U.S. CEO and the agency’s first-ever creative business leader. ADCOLOR Beacon award winner Jordan Muse also joined earlier this year as MullenLowe East president, and Javier Passerieu was promoted to president of MullenLowe West. Along with its celebrated rebrand late last year, the agency’s positive momentum has led to several recent new business wins, including GEICO social, global investment firm Invesco, and Ghirardelli.
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