Modelo and Reggie Bush recruit college football fans
Modelo, the official beer sponsor of the College Football Playoff, is recruiting the most dedicated fans to win a trip to the 2025 CFP National Championship.
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As the College Football Playoff (CFP) expands to 12 teams, there’s never been a more exciting time to be a fan.
To celebrate this milestone season, Modelo, the official beer sponsor of the College Football Playoff, is building upon its established Full-Time Fans advertising campaign with a new program focused on recruiting fans and rewarding their passion. Alongside new TV spots and digital content, the brand is assembling a roster of the sport’s most dedicated fans, officially dubbed “Team Modelo”, through the Full-Time Fan Recruiting Contest. Modelo is offering fans the chance to win a trip to the 2025 College Football Playoff National Championship and represent “Team Modelo” at the game through social media posts that highlight their fandom.
“The College Football Playoff expansion means the fight of Full-Time Fans, showing up earlier, cheering louder and traveling farther – matters more than ever this season,” said Logan Jensen, Vice President of Marketing, Modelo. “That’s why in our fourth year as the Official Beer Sponsor of the College Football Playoff, Modelo is recruiting Full-Time Fans and inspiring college football fans everywhere to take their fandom to another level.”
To aid the search for Full-Time Fans, Modelo is teaming up with former top-tier recruit and college football legend, Reggie Bush, who will help analyse the film of hopeful recruits and sign the most deserving fans to the “Team Modelo” roster. Bush will then meet the winners at the 2025 College Football Playoff National Championship in Atlanta to celebrate their fandom.
Credits
powered by
- Agency Grey/New York
- Production Company Neighborhood Watch
- Director Jeremy Saulnier
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Credits
powered by
- Agency Grey/New York
- Production Company Neighborhood Watch
- Director Jeremy Saulnier
- Managing Director/Executive Producer Dal Wolf
- Executive Producer Richard Peete
- Executive Producer Traci Carlson
- Chief Production Officer James McPherson
- Executive Producer Lauren O'Driscoll
- Senior Producer Kelsey Longo
- Assistant Producer Luke Berninger
- Editing Arcade Edit
- Executive Post Producer/Partner Sila Soyer
- Senior Post Producer Andrew Cravotta
- Editor Jeff Ferruzzo
- Post Production/Finishing/VFX Method Studios/New York
- Global Post Managing Director Jesse Kurnit
- Color Company 3/New York
- Color Producer Jake Rioux
- Colorist Kath Raisch
- Head of VFX Production Kristin Engdahl
- VFX Producer Jen Doyle
- VFX Creative Director/On-Set VFX Supervisor Rob Walker / (Creative Director)
- VFX Supervisor Matthew Tremaglio
- Lead Flame Artist Jared Pollack
- Sound Duotone Audio Group
- Executive Audio Producer Greg Tiefenbrun
- Sound Designer/Audio Mixer Andy Green / (Sound Designer)
- Production Services Twenty Four Seven/Barcelona
- Production Services Producer Edu Olavide
- Chief Creative Officer Thiago Cruz
- Executive Creative Director Sara Worthington
- Executive Creative Director Armando Flores
- Group Creative Director Alvaro Soto
- Creative Director Roberta Totaro
- Creative Director Jeremy Straight
- Senior Copywriter Conner Schrock
- Senior Art Director Colin O’Shea
- DP Magnus Nordenhof Joenck
- Song "The Ecstasy of Gold" ("L'estasi dell'oro") Ennio Morricone
Credits
powered by
- Agency Grey/New York
- Production Company Neighborhood Watch
- Director Jeremy Saulnier
- Managing Director/Executive Producer Dal Wolf
- Executive Producer Richard Peete
- Executive Producer Traci Carlson
- Chief Production Officer James McPherson
- Executive Producer Lauren O'Driscoll
- Senior Producer Kelsey Longo
- Assistant Producer Luke Berninger
- Editing Arcade Edit
- Executive Post Producer/Partner Sila Soyer
- Senior Post Producer Andrew Cravotta
- Editor Jeff Ferruzzo
- Post Production/Finishing/VFX Method Studios/New York
- Global Post Managing Director Jesse Kurnit
- Color Company 3/New York
- Color Producer Jake Rioux
- Colorist Kath Raisch
- Head of VFX Production Kristin Engdahl
- VFX Producer Jen Doyle
- VFX Creative Director/On-Set VFX Supervisor Rob Walker / (Creative Director)
- VFX Supervisor Matthew Tremaglio
- Lead Flame Artist Jared Pollack
- Sound Duotone Audio Group
- Executive Audio Producer Greg Tiefenbrun
- Sound Designer/Audio Mixer Andy Green / (Sound Designer)
- Production Services Twenty Four Seven/Barcelona
- Production Services Producer Edu Olavide
- Chief Creative Officer Thiago Cruz
- Executive Creative Director Sara Worthington
- Executive Creative Director Armando Flores
- Group Creative Director Alvaro Soto
- Creative Director Roberta Totaro
- Creative Director Jeremy Straight
- Senior Copywriter Conner Schrock
- Senior Art Director Colin O’Shea
- DP Magnus Nordenhof Joenck
- Song "The Ecstasy of Gold" ("L'estasi dell'oro") Ennio Morricone
“Throughout my college football career, I experienced iconic atmospheres and felt firsthand the incredible impact that fans can have on the game,” said Bush. “Modelo recognises that it’s not just top player recruits who dedicate ourselves to the sport, these fans also passionately pour their hearts and souls into supporting their teams. I’m excited to help showcase how much college football means to the sport’s biggest fans and select the “Team Modelo” roster to join me at the College Football Playoff National Championship.”
The Full-Time Fan Recruiting Contest is part of the brand’s evolved Full-Time Fans campaign for the 2024-25 season, which includes new TV spots, custom media integrations, digital and social content. Similarly to Modelo and Reggie recruiting a roster of the sport’s most dedicated fans, the brand is introducing The Recruiter in a new slate of TV commercials from Grey New York, airing during broadcasts throughout the season. In the spots, The Recruiter is on the lookout for attributes like good hands and great speed, but unlike a typical recruiter, he’s not looking for players. The Recruiter peers through his binoculars, looking for the most passionate and dedicated Full-Time Fans and rewarding their fandom with Modelo.
Fans first got a glimpse of The Recruiter on Sunday at the 2024 Modelo Vegas Kickoff Classic on September 1 at Allegiant Stadium. During the broadcast, The Recruiter made a special appearance as the cameras panned to him in the stands, searching for Full-Time Fans.
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