MiraLAX’s Workstipation Reform campaign fights stress around office bathrooms

Over the past few months, we’ve watched as the nation has debated when would be appropriate for America’s workforce to return to their physical offices. 

In addition to health concerns, a surprising trend has emerged, people’s dread around pooping in their office bathrooms! In response, MiraLAX’s new Workstipation Reform campaign wants to reduce the stress of transitioning back to the office bathroom, after we’ve gotten used to the comfort of our at-home lavatories.

The laxative brand knows that being constipated can produce feelings of irritability and frustration. Even worse, that can be exacerbated when someone doesn’t have an ideal, private bathroom to work through it. After almost 2 years of people going in their own homes, MiraLAX wants to reduce Workstipation: the stress of “going” at the office with a backed-up gut. 

The launch includes two longform films, digital tools to fight for bathroom reform, and a multipurpose poster that can be customised to physically improve office bathrooms. The new campaign is by creative agency Energy BBDO.