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Minted Content signs director Joachim Back
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Back’s career is highlighted by prestigious awards and critical acclaim, including an Oscar win for Best Live Action Short Film.
Minted Content announce the signing of director Joachim Back for US Commercial representation.
Back’s career is highlighted by prestigious awards and critical acclaim, including an Oscar win for Best Live Action Short Film.
"My first feeling when I met the Minted team was a lot of warmth, creativity, and fun. These are the ingredients you need for a successful relationship. Minted has a strong feeling of a healthy, functional family that looks after each other. They are a very experienced bunch of lovely people,” says Joachim Back.
Led by Owner/Executive Producer Lance O'Connor and Executive Producer Edina Sallay, Minted's addition of Joachim Back represents a significant milestone in the company's continued commitment to excellence in commercial production.
Lance O’Connor added, “I have watched Joachim's career with great admiration for his boundless creativity and impeccable storytelling. His ability to capture the nuances of the human experience with elegance and beauty has made him an unparalleled talent in the commercial space. We look forward to working with Joachim as he continues to push his work to new heights.”
Over the course of his career, Back has consistently delivered unforgettable and award-winning campaigns for the world’s top brands. His appreciation of the absurd and meticulous comedic timing has established him as one of the industry's most sought-after commercial directors.
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