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Merman welcome directing duo tomboy
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Since forming tomboy, the pair have grown from strength to strength, forging a distinct tone of voice while expanding their offering to brand partners.
Merman kicks off 2024 with a new, exciting signing in the form of tomboy; a multinational directing duo based between New York City and London.
During formative years, Jesse carved out his career painting graffiti and working as a printmaker, whilst Nikki earned a masters in Creative Writing and Literature before working as a wardrobe stylist.
Inspired by the innate power and possibilities of storytelling within film and photography, the pair first began working together on smaller personal projects, including music videos to hone their collective identity. Their work often blurs the line between narrative and documentary filmmaking, sensitivity combining emotional storytelling with poetic cinematography using rich colour palettes to accentuate the human experience.
Since forming tomboy, the pair have grown from strength to strength, forging a distinct tone of voice while expanding their offering to brand partners. They are passionate about tapping into subcultures throughout their storytelling, as a way of selling a lifestyle, rather than an individual product. In recent years they have collaborated on commercial campaigns with Reebok, Estrella Jalisco, VRBO, ESPN to name but a few. Music forms the backbone to their work, and luckily, their collaborators place trust in the duo’s creative choices which undoubtedly elevates the power of their filmmaking.
Their campaign series for Washington DC’s MilkPEP was a dream project which invited them to pitch, conceptualise and execute a concept that appealed to younger demographics, in a bid to encourage them to consume more dairy products.
tomboy brings to Merman bags of energy, a fresh perspective and they are very excited about the pursuit of future projects.
tomboy says "From our initial meeting we immediately connected with the team at Merman. Not only are they well established with seasoned expertise in filmmaking and commercial production, but they also really understand the trajectory of our career and are passionate about creating opportunities that continue to push our evolution. We’re thrilled that Merman is our first ever UK home and are so excited to work with such an extraordinary team."
Siobhan Murphy, Partner & EP Merman Branded says “We are truly thrilled to announce directing duo tomboy to the Merman roster. Their work has a visceral beauty underpinned with a musicality that is breath-taking, combining their individual experiences in the arts, culture and fashion in a genuinely captivating way. In addition, they are both incredibly special human beings who bring a fresh perspective. We cannot wait to see what the future holds with tomboy at Merman.”
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