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A new signing at Merman sees director and content creator Roisino join the company’s branded roster.

Originally from Northern Ireland and now based in London, Roisino works across film and digital projects, with a focus on contemporary culture and social-first storytelling. Her credits include music videos for Sigala and Sophie & the Giants, alongside branded work for Netflix, the BBC, Dove, Google, Adidas and Beats.

Alongside her directing work, Roisino has led panel talks, activations and workshops for organisations including Show Studio, The Comedy Store, BBC Introducing, Cine Circle and Creative Mornings.

Ziver Irkad, Associate Executive Producer at Merman, says: “Roisino is a true Zillennial voice, with an aesthetic that speaks directly to her generation. Her expertise in social-first storytelling paired with her energy, drive and love for the craft make her a standout on the Merman roster, bringing a fresh perspective and opening up new creative worlds. We’re proud to have her representing a new generation of Irish female talent.”

Roisino adds: “Feeling cemented in my director's style and aesthetic, I'm beyond excited to join forces with such an incredible production company and team to embark on this new stage of my career! Can't wait for the journey to unfold together and create some sick/stellar work with Merman”.

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