Mekanism and Jose Cuervo Tip It Forward
For two years in a row, Jose Cuervo has shown up to Cinco de Mayo as an industry leader with their #CincoToGo and #TipsyforCinco campaigns.
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This year marks the first Cinco de Mayo in three years where consumers will be celebrating on-premise with their friends, so Cuervo and independent creative agency Mekanism wanted to reward them with an engagement idea that acknowledges the hard-working people in the service industry and helps consumers show bartenders and waitstaff extra gratitude.
Mekanism’s third annual Cinco de Mayo campaign with Cuervo is called Tip It Forward, a program that not only rewards people who celebrate Cinco by drinking tequila, but changes Cinco from a holiday about tipping back drinks to one about tipping forward. The cheeky spots, directed by Pete Marquis (a former bartender himself), use a series of humorous tactics (puppies, string quartets, and UFC fighter Kevin Holland) to persuade/guilt consumers into tipping their bartenders.
Credits
powered by
- Agency Mekanism/New York
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Credits
powered by
- Agency Mekanism/New York
- Executive Creative Director David Horowitz
- Associate Creative Director Tim Noble
- Design Director Philip Cheaney
- Junior Art Director Nuri Park
- Group Brand Director Jonica Reed
- Brand Supervisor Barbara Bell
- Senior Producer Shakil Uddin
- Producer Rinny Shim
- Creative Director Victor Monclus
- Director of Animation Richard Krolewicz
- Associate Creative Director Aimee Brodbeck
- Head of Production Blake Jones
- Senior Producer Emily Jaslove
Credits
powered by
- Agency Mekanism/New York
- Executive Creative Director David Horowitz
- Associate Creative Director Tim Noble
- Design Director Philip Cheaney
- Junior Art Director Nuri Park
- Group Brand Director Jonica Reed
- Brand Supervisor Barbara Bell
- Senior Producer Shakil Uddin
- Producer Rinny Shim
- Creative Director Victor Monclus
- Director of Animation Richard Krolewicz
- Associate Creative Director Aimee Brodbeck
- Head of Production Blake Jones
- Senior Producer Emily Jaslove
With Jose Cuervo, “There Are No Strangers", so when people are out celebrating Cinco with their friends, Mekanism wants them to show bar and restaurant staff the same level of kindness they give to their friends. That's why they’re proud of this idea that makes it easy for people to show some extra love to their bartenders this Cinco.
“For lots of people, this will be the first Cinco in three years that they can enjoy out at a bar or restaurant. Cuervo just wanted to remind everyone that it’s the hardworking bartenders and waitstaff who make celebrating this day possible, and to enable people to show love by tipping generously.“ said David Horowitz, Partner & Executive Creative Director at Mekanism.
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