Meet the Progressive pigeons

Progressive Auto Insurance. Like with their iconic spokesperson Flo and everyone's favourite Parenta-life coach, Dr. Rick, AOR Arnold has created new hilarious animated characters for the Progressive brand. All in an effort to help give potential consumers a "bird’s eye view" on possibly saving $750 by switching to Progressive.

While there are more to come, these first three animated spots titled Dream, Smartwatch, and Mix It Up feature The Progressive Pigeons, an "Odd Couple" like comedy duo. The platonic pigeons call each other out and give each other a hard time. But deep down, they both know they’re two puzzle pieces that fit together. They’re just two pigeons who enjoy people watching, not to mention daydreaming on how to spend $750.

Through quippy one-liners and quick-witted banter, the pair comment on everything from how this money can buy plane tickets, to everyday expenses like groceries.

The campaign targets young drivers under 35, who value saving money on things like car insurance, especially as inflationary pressures have made everyday expenses like groceries a lot more expensive. The goal is to contextualise just how much $750 can benefit your life, from big ticket items to common essentials.

Donnell Johnson, SVP Group Creative Director at Arnold said: “On the real? shit’s expensive. And having an additional $750 nowadays to spend on yourself is a big deal. Our wonderful clients agreed with that strategy but also, if we were going to do an ‘imagine the possibilities’ trope, it needed to be surprising; feel like content-first. Enter animation, two amazing voices and human-like pigeons, just kicking it.”