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Alaska Airlines newest ad campaign The Care Coalition featuring Tan France and Nick Cho, aims to showcase the brand’s commitment to providing standout care.

The spots cheekily centres around what guests have come to know and love Alaska Airlines for since founding in 1932, providing remarkable care to their people, the places they fly, the environment and the communities they serve. The brand consistently ranks high on lists for the best customer service and overall experience, and now the “Care Coalition” finds itself considering the airline and its most popular offerings.

Conceptualized in collaboration with long-term creative partner Mekanism and directed by celebrity comedic duo Tim & Eric, the campaign features beloved “caring” icons including British-American fashion designer, author and television personality Tan France who acts as the Chairman of the coalition, co-founder of Wrecking Ball Coffee Roasters and TikTok influencer, Nick Cho, alongside Mother Nature, Grandma, Dog, Snuggie (voice of Eric Wareheim), and the nostalgic Care Bears’ Funshine Bear.

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