MCK goes HVL with Apple
Apple’s HVL by MCK is an album trailer captured in 360-degrees by iPhone 17 Pro and officially announces the comeback of Vietnamese rapper MCK.
)
Apple and TBWA\Media Arts Lab/Ho Chi Minh City present the album trailer HVL by MCK, a Shot on iPhone video captured in 360-degrees, powered by iPhone 17 Pro.
Directed by Phương Vũ at Antiantiart, a Vietnamese creative director recognised for his bold, cinematic fusion of hip-hop, street culture, and modern Vietnamese aesthetics, the trailer invites audiences to step inside the artist's world across three chapters. To bring his vision to life and launch a comeback after a two-year hiatus, MCK relied on iPhone 17 Pro, the best-ever camera system in an iPhone.
The HVL album trailer was shot using eight iPhone devices, all synchronised with genlock to create a fully explorable 360-degree film and world viewers can step into. The Ultra Wide cameras capture more of the scene, pulling the subject closer to the viewer's perspective, and ProRes RAW with Apple Log 2 brings the story to life with remarkable details and colour fidelity.
Credits
View on- Agency TBWA\Media Arts Lab/Ho Chi Minh City
- Production Company Antiantiart
- Director Phuong Vu
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency TBWA\Media Arts Lab/Ho Chi Minh City
- Production Company Antiantiart
- Director Phuong Vu
- Post Production Heckler/Shanghai
- DP Kelvin Chew
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA\Media Arts Lab/Ho Chi Minh City
- Production Company Antiantiart
- Director Phuong Vu
- Post Production Heckler/Shanghai
- DP Kelvin Chew
