McDonald's celebrates family togetherness in Then Now Always

In a tender and emotional portrait of family togetherness, McDonald’s shines a light on the special relationships that develop between grandparents and their grandchildren, and celebrates the intergenerational knowledge shared along the way.

This film, created by DDB Auckland and directed by Noah Marshall at Larchmont, acknowledges how these relationships can deepen through the years and how the reciprocity of a relationship becomes more meaningful as time goes on.

We see the strong bond between a grandmother and her grandson grow across the ages. The Nana, Ange, teaches young Eddie, the apple of her eye, a wealth of life lessons, how to tie his shoelaces, how to drive, and preps him for his first dance at his first ball. As Eddie grows up, it’s his turn to help his beloved grandma through her later years.

Once Eddie has kids of his own, we see him spending time with his little girl, Coco, and the ever-present now Great-Granny Ange, over a Macca’s meal, bringing the tale full circle.