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Directed by Ale Rey, through argentinacine and created by TBWA, the multi-platform campaign expresses Argentina's love for football... and burgers.
"The idea was to have a campaign with a very football-focused insight, very Argentine, a story that tells us clearly about the new hamburger and the national football team cards, but also achieves emotional identification with the fans," a TBWA spokesperson explains.
Victoria Fernández Acuña, Senior Marketing Manager for McDonald's Argentina commented: "We launched a McCombo with a flavour that is very much ours and, along with the national team cards [it allows fans to] experience the cup as if they were part of the team."
The campaign was filmed in Buenos Aires, Argentina and Lisbon, Portugal.
Credits
View on- Agency TBWA/Buenos Aires
- Production Company Argentinacine
- Director Ale Rey
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Credits
View on- Agency TBWA/Buenos Aires
- Production Company Argentinacine
- Director Ale Rey
- Executive Producer Rosario Caprarulo
- Executive Producer Diego Gonzalez
- Music Supercharango
- Chief Creative Officer Pablo Poncini
- Executive Creative Director Guillermo Castaneda
- Executive Creative Director Juan Cruz Bazterrica
- Creative Fernando Duartes
- Creative Rodrigo Sarmiento
- HP Alejandro Narvaez
- Producer Nano Tidone
- Producer German Escande
- Producer Felipe Medina
- DP Agustin Barrutia
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA/Buenos Aires
- Production Company Argentinacine
- Director Ale Rey
- Executive Producer Rosario Caprarulo
- Executive Producer Diego Gonzalez
- Music Supercharango
- Chief Creative Officer Pablo Poncini
- Executive Creative Director Guillermo Castaneda
- Executive Creative Director Juan Cruz Bazterrica
- Creative Fernando Duartes
- Creative Rodrigo Sarmiento
- HP Alejandro Narvaez
- Producer Nano Tidone
- Producer German Escande
- Producer Felipe Medina
- DP Agustin Barrutia
