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Directed by Ale Rey, through argentinacine and created by TBWA, the multi-platform campaign expresses Argentina's love for football... and burgers.

"The idea was to have a campaign with a very football-focused insight, very Argentine, a story that tells us clearly about the new hamburger and the national football team cards, but also achieves emotional identification with the fans," a TBWA spokesperson explains.

Victoria Fernández Acuña, Senior Marketing Manager for McDonald's Argentina commented: "We launched a McCombo with a flavour that is very much ours and, along with the national team cards [it allows fans to] experience the cup as if they were part of the team." 

The campaign was filmed in Buenos Aires, Argentina and Lisbon, Portugal. 

McDonald's – Retruco

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