McCann Worldgroup and [Ai]magination forge pioneering AI partnership
McCann becomes the first network to partner with [Ai]magination, focusing on AI-driven asset creation for the agency’s top clients.
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Global creative network McCann Worldgroup, part of Interpublic Group and [Ai]magination, the creative Artificial Intelligence (AI) content studio founded by highly awarded creative agency talents, today announced a strategic partnership that combines the latest generative AI technologies with the best creative minds to produce creative content at speed for McCann Worldgroup’s top clients.
The partnership is designed to fully realise the potential of generative AI to optimise the end-to-end creative asset production process. Built with craft and human-fuelled creativity in mind, [Ai]magination bridges the often-siloed worlds of advertising and AI. This allows McCann Worldgroup and its clients to align the full content creation power and speed of AI with the creative vision and brand platforms for which the network is best known.
The relationship will ensure McCann Worldgroup and its clients gain early, preferred access to [Ai]magination capabilities for real-time content creation and asset support for brand campaigns. It also promises to further accelerate generative AI fluency, with workshops focused on effective collaboration between the two companies.
For [Ai]magination, the partnership offers an opportunity to work with an array of top global brands and some of the world’s best creative talent who share an ambition to employ generative AI as a tool to augment creative craft and production excellence, where human creativity is always in the driver’s seat.
Daryl Lee, Global CEO of McCann Worldgroup and McCann, said "McCann Worldgroup is committed to all the flavours of creativity in the world and to using these flavours to build enduring brands for our clients. This partnership with [Ai]magination demonstrates how profoundly generative AI is opening up new possibilities in creative craft and production. It accelerates our ability to produce beautiful content in real time that remains strategically on-brand because it’s guided and optimised by our philosophy of Truth Well Told. We look forward to a productive partnership with Frédéric and his talented team of creative AI production experts.”
Frédéric Raillard, Founder and Global Head of Gen AI at [Ai]magination, expressed similar excitement about the collaboration, stating, "This partnership signifies a momentous leap forward in the fusion of technology and human-driven creativity. Together with McCann Worldgroup, we are poised to unlock unprecedented possibilities, enabling brands to connect with their audiences in ways never before imagined. Personally, I’m super excited to partner with Daryl, Javier, Charlotte, and their leadership team to see what we can achieve together."
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The two companies have already worked together on several projects, demonstrating seamless collaboration with positive traction among clients.
Charlotte Franceries, President of McCann Paris and Global Business Leader for L’Oréal, added: “We are always looking to bring the latest innovations to L’Oréal in a way that upholds the highest standards of advertising beauty and excellence. In working with [Ai]magination, we have seen how much they value the craft of advertising and how committed they are to ensuring we use generative AI to enhance human creativity and raise the quality of our work.”
Javier Campopiano, Global Chief Creative Officer, McCann Worldgroup and McCann concluded, “Undoubtedly, gen AI is a revolution that has made all of us rethink the way we foresee the creative process and output, and most importantly, the kind of partnerships we want to bring to that process. It is a pivotal moment for our industry, and we must make the right choices now to be truly future proof. [Ai]magination shares our values and philosophy; they, like us, see artificial intelligence in service of human intelligence and talent to deliver radical creativity. This is a partnership that will benefit immeasurably both our people and clients."
