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McCann New York introduce The Monteros
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The new commercial celebrates the fact that The New York Lottery’s X Series’ family of Scratch-Off tickets can multiply your win.
The New York Lottery’s X Series’ family of Scratch-Off tickets can multiply your win.
So, to announce the X Series’ biggest ticket drop yet, McCann New York is introducing New York to another family of winners: The Monteros.
The Monteros like to multiply their wins. They’re ten-time Regional Yo-Yo Champions. They’re twenty-time Blue Ribbon Yodelers. They win at everything, even staring contests. And, they have a room filled with a great multitude of trophies to prove it. The Montero family is the embodiment of the X Series family of Scratch-Offs—even their choice of wardrobe matches the color of the new tickets.
Credits
powered by
- Agency McCann/New York
- Production Company Caviar/Los Angeles
- Director Cloe Bailly
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Credits
powered by
- Agency McCann/New York
- Production Company Caviar/Los Angeles
- Director Cloe Bailly
- Associate Creative Director Rene Delgado
- Associate Creative Director Kassandra Pollard
- Executive Creative Director Dominick Baccollo
- Executive Creative Director Jason Ashlock
- Executive Producer Katie Boyko
- Executive Producer Kim Dellara
- Managing Director Michael Sagol
- Editing/VFX NO6
- Editor Ryan Bukowski
- Executive Producer Corina Dennison
- Head of Production Laura Molinaro
- Audio Mix Sonic Union
- Mixer Paul Weiss
- Color Nice Shoes/New York
- Colorist Maria Carretero
- Music JSM Music
- DP Daisy (DZ) Zhou
- Production Designer Madison Hatch
- Producer Jose Barrios
- Production Supervisor Alex Giotopoulos
- Assistant Editor Renn Cheadle
- Director/DP Daisy (DZ) Zhou
Credits
powered by
- Agency McCann/New York
- Production Company Caviar/Los Angeles
- Director Cloe Bailly
- Associate Creative Director Rene Delgado
- Associate Creative Director Kassandra Pollard
- Executive Creative Director Dominick Baccollo
- Executive Creative Director Jason Ashlock
- Executive Producer Katie Boyko
- Executive Producer Kim Dellara
- Managing Director Michael Sagol
- Editing/VFX NO6
- Editor Ryan Bukowski
- Executive Producer Corina Dennison
- Head of Production Laura Molinaro
- Audio Mix Sonic Union
- Mixer Paul Weiss
- Color Nice Shoes/New York
- Colorist Maria Carretero
- Music JSM Music
- DP Daisy (DZ) Zhou
- Production Designer Madison Hatch
- Producer Jose Barrios
- Production Supervisor Alex Giotopoulos
- Assistant Editor Renn Cheadle
- Director/DP Daisy (DZ) Zhou
Up-and-coming, Young Director Awardee, Cloe Bailly, brought the spot to life with her keen eye for production design and cinematic storytelling.
The campaign will be carried across TV, radio, OOH, print, social and other digital executions from January 6 to March 27.
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