Mazda finds beauty in slowing down

In a category traditionally driven by speed and performance, Mazda takes a different approach. 

Developed by agency VML specifically for the local market, the new campaign for the Mazda CX-6e shifts the focus to the beauty of slowing down. In a 30-second film, director Diego Santana Claudino and production company CZAR bring this idea to life, moving away from conventional automotive imagery to embrace a more understated approach. 

By letting the pace slow, the film puts a sense of calm at the centre of the story, with the Mazda CX-6e as its natural focal point.

Conceived and produced entirely for the local market, the campaign highlights the value of local creative thinking and production craft. The campaign runs across TV, social media and online video.