Maybelline kick off collab with Peggy Gou

Maybelline announce the kick-off of their collaboration with global cultural icon Peggy Gou, as they celebrate the cult favourite SuperStay Matte Ink Liquid Lipstick range renowned for its revolutionary 16-hour lasting formula.

The collaboration is marked by a captivating film featuring Peggy Gou, directed by Jennifer Massaux in partnership with Fresh Film and produced by Simon Petter, filmed in Dubai.

To continue the authenticity and empowerment of the campaign, Maybelline and Gotham NYC continued their collaboration with Fresh Film, a female-led production company.

Maybelline – Peggy Gou

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Agency Beauty@Gotham/New York
Production Company Fresh Film/London
Director Jennifer Massaux

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Credits

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Agency Beauty@Gotham/New York
Production Company Fresh Film/London
Director Jennifer Massaux
Executive Producer Kim Griffin
Producer Simon Petter
Editing Other/New York
Post Production WAX/New York
Executive Creative Director Andrew Tutko

Executive Producer Daniel Scudellari
DP Daniel Agha-Rafei
Talent Peggy Gou

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By partnering with Fresh Film and Jennifer Massaux, Maybelline continues to reinforce their commitment to supporting and empowering women in the creative industry, while also bringing unique and diverse perspectives to the production process.

Fresh Film also set a new standard for environmentally conscious filmmaking in Dubai, prioritising sustainability and minimising their environmental footprint. They have successfully created one of the first green shoots in the region, showcasing their commitment to eco-friendly practices and responsible production methods.