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MakeMake promotes Dre Krichevsky to vice president
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Alongside this promotion, MakeMake welcomes Free Agents as new national reps.
MakeMake announce that Dre Krichevsky has been promoted to Vice President, New Business and Relationships.
Joining the MakeMake family with Rock Paper Scissors nearly ten years ago, Krichevsky’s passion for creativity and production has led to her rise within the company, working her way up from Senior Producer to Head of Production, then to Executive Producer, and now Vice President, New Business and Relationships. In this new role, she will continue to cultivate MakeMake’s reputation for incredible talent and a spirit of re-enchantment, collaborating closely with brands and partners, discovering new opportunities, and fostering lasting relationships.
As Vice President, New Business and Relationships, Krichevsky is now operating from a place of growth rather than development. In this new role, she will work across all of MakeMake’s creative disciplines and its complete roster of 200+ creatives, ensuring strong client relationships while driving new business and partnerships with brands, production companies, agencies, and creative partners.
“MakeMake has been my home for most of my career, and right now it feels incredibly alive,” remarks Krichevsky. “We’re in a real moment of transformation, and I’m excited to be on the front lines, helping new partners tap into the kind of creative energy that only happens when the right people come together.”
Krichevsky’s promotion marks MakeMake’s first major outward-facing position under the studio’s inspired reorganization. Her prior work with MakeMake includes serving as an integral part of award-winning teams that created high-level campaigns for brands such as Nike, Apple, Coca-Cola, Meta, Amazon, Toyota, Lexus, and the NFL. In her new role, Krichevsky will focus on increasing awareness of MakeMake while cultivating creative partnerships and identifying new talent to support the studio’s continued evolution. She will work closely with MakeMake’s new national representation, Free Agents.
Representing MakeMake nationwide, Free Agents drives success for its diverse roster by prioritising breakthrough talent and exceptional production companies. Founded by Managing Partner Patricia Claire, Free Agents champions originality and consciously curated growth, aligning closely with MakeMake’s core value of re-enchantment.
Angus Wall, CEO and Founder of MakeMake, elaborates on this moment, saying, “Dre is a dreamer by nature, she embodies and lives re-enchantment every day. I cannot think of a better person to represent us as Vice President, New Business and Relationships. I’m also excited for the rest of our creatives outside of the Editorial Dept to have an opportunity to work with her. Patricia Claire and her team are also wonderful partners, and we’re thrilled to have a united front representing us in all US markets, together, we’re ready to take on 2026 with style.”
“The way I’d describe Dre is simple: she’s magic. Anyone who meets her knows it. She has a rare gift for building trust and fostering real collaboration,” adds Eve Kornblum, President of MakeMake.
