MADRE adds Obsidian as Midwest representation
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MADRE’s distinctive point of view and curated roster of directors make it a natural fit alongside Obsidian's other dynamic clients.
MADRE adds Obsidian as its new sales rep in the Midwest. MADRE’s distinctive point of view and curated roster of directors make it a natural fit alongside Obsidian's other dynamic clients.
Obsidian is an elite creative management organisation representing cutting-edge companies across multiple categories, including production, editorial, design and animation, branded entertainment, and new media. Optimising creative opportunities for its artists in a shifting media landscape, Obsidian uplifts filmmakers, editors, and studios whose work draws on cinema, art, subculture, and new technology.
Matthew Bucher, founder of Obsidian, says of MADRE, “I appreciate the curation of MADRE’s roster, their brand identity, and point of view. With them, I saw something rare, an actual brand with a viewpoint. As a rep, that’s something I can get behind. These directors don’t need to be built, and no one is ‘up and coming.’ These are avant-garde provocateurs who are already exceptional at what they do and are asked for by name.
The new-wave, globally minded production company continued to expand its vision this year with the launch of Motherwolf, an in-house creative storytelling lab for the AI era, built to support taste, creativity, and judgment in the earliest stages of ideation.
MADRE’s directors’ brand projects include recent collaborations with MANSCAPED, Audley Travel, O Boticário, Hyundai, Life Cereal, and Publix. Along with MADRE’s exceptional commercial work, director André Hayato Saito of Kid Burro was shortlisted at the 98th Academy Awards for his short film Amarela.
“Obsidian isn’t a vendor, or an intermediary,” remarks MADRE founder Jonathon Ker. “Matthew is a taste-maker. He’s makes bold choices and believes in his clients. Obsidian attracts exciting opportunities because brands and agencies know him for supplying the more dangerous option, but that’s also the option that yields the most needle-moving results. We’re going to win big with them. And we’re going to win a lot. We could not be more excited for this new partnership with Obsidian.”
