Lucky 21 Welcomes Director Norry Niven

Director Norry Niven has joined Lucky 21, part of a diverse and growing roster. Niven’s beauty and performance-driven work has been honored with Emmy Awards, AICP Show and Promax BDA’s Best In Show. 

“Tammie Kleinmann [Lucky 21 CEO] and I have crossed paths for many years. I’ve long admired what she has put into creating Lucky 21 and her dedication to the community surrounding it,” comments Norry Niven. “I am eager to focus on the creative process with their team.”

Luminous film, dynamic visual effects and celebrity talent are at the core of of Norry’s projects including campaigns filmed around the world for such leading brands as Gatorade, McDonald’s, Ford, Lincoln, Showtime, Nintendo, Nestle and Visa. His natural rapport with both commercial and feature film actors and musical talent has inspired work with Don Cheadle, Claire Danes, William H. Macy, Queen Latifah, Steven Tyler, Jennifer Lopez, and Jon Voight. He has also directed celebrity athletes Dwight Howard, Dwayne Wade, and Cam Newton. 

“Norry’s work is bold,” says Lucky 21 EP/Partner John Gilliland. “He is equally comfortable with celebrity talent as he is with effects, to deliver stylish spots at an epic scale.”

Starting his directing career at Hollywood-based The End, Norry then launched his own commercial production companies Stonecore Film in 1990 and Three (One) O in 2008. 

“Running my own company was an invaluable and irreplaceable experience - because of it my life is filled with rich relationships in this industry,” adds Niven.