Lowe's create a haunted "How To" creative
Dentsu Creative’s latest and spookiest work with Lowe’s, Haunted How to Safely Operate a Chainsaw, a Halloween campaign that doesn’t have to do with decorations….
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Dentsu Creative’s latest and spookiest work with Lowe’s, Haunted How to Safely Operate a Chainsaw, a Halloween campaign that doesn’t have to do with decorations….
The work was shared on Instagram late last week, the post already has over 30K views and commenters are already asking for a full-on horror film.
The brand Lowe’s, known for their helpful “how to” video tutorials (in this case, how to safely operate a chainsaw), has been subject to a haunted takeover. While it seems like you are watching the beginnings of a horror film, the “how to” instructions remain exactly the same, resulting in a spooky, yet helpful reminder of how to safely operate a chain saw this season. Customers can find the tutorial on YouTube and Lowe’s Home Improvement social channels (Instagram, TikTok).
Credits
powered by
- Agency Dentsu Creative/New York
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Credits
powered by
- Agency Dentsu Creative/New York
- Audio Post Sonic Union
- Sound Designer/Audio Mixer Rob DiFondi
- Chief Creative Officer Kyle McCarthy
- Senior Creative Director Elizabeth Bailey Surrett
- Creative Director Eric Dennis
- Executive Creative Director Brian Eden
- Creative Director Mike Cuthell
- Copywriter Ryan Israel
- Art Director Cindy Hernandez
- Executive Producer Shane Smith
- Executive Producer Rich Minkoff
- Line Producer Andres Carrillo
- DP Mario Contini
- Editor John McSwain
- Executive Producer Mary Kate Valentino
- Executive Audio Producer Carolyn Mandlavitz
Credits
powered by
- Agency Dentsu Creative/New York
- Audio Post Sonic Union
- Sound Designer/Audio Mixer Rob DiFondi
- Chief Creative Officer Kyle McCarthy
- Senior Creative Director Elizabeth Bailey Surrett
- Creative Director Eric Dennis
- Executive Creative Director Brian Eden
- Creative Director Mike Cuthell
- Copywriter Ryan Israel
- Art Director Cindy Hernandez
- Executive Producer Shane Smith
- Executive Producer Rich Minkoff
- Line Producer Andres Carrillo
- DP Mario Contini
- Editor John McSwain
- Executive Producer Mary Kate Valentino
- Executive Audio Producer Carolyn Mandlavitz
Eric Dennis, Dentsu Creative Creative Director said: "When it comes to Halloween, Lowe's has the best decorations. But they also have something that other Halloween retailers don't, the tools you need to make Halloween a success. To show this, we tapped into the scariest tool they've been selling for years: The chainsaw. But before you use a chainsaw, you have to make it safe first.
So, we created a Halloween chainsaw safety video, in the style of a horror movie. Our story follows a chainsaw wielding madman as he prepares for some Halloween scaring. We shot it all on old handheld camcorders, in the style of classic found footage horror movies."
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