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Loud Parade joins Lemonade Reps
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The supersonic addition comes to Lemonade Reps Sonics & Sound division with the Gen Z branding agency.
Lemonade Reps has expanded and strengthened its Sonics & Sounds Division with the inclusion of Gen Z sonic branding agency, Loud Parade.
Loud Parade creates bespoke music compositions for brands and creative agencies across all platforms and has collaborated with Fenty, Nike JBL, JD Sports, WPP, and Havas, among others.
The agency was founded by award-winning entrepreneurs Rahmon Agbaje and Maatin Adewunmi [pictured above], who were both listed in Forbes 30 Under 30. Rahmon was the winner of the KPMG Entrepreneur of the Year Award, and Maatin holds a master's degree in Behavioural Science, which he leverages alongside an AI tool that tests the emotional resonance of sounds and music for sonic branding projects for brand clients.
Loud Parade utilizes music as a form of storytelling, crafting unique sonic identities for brands to enhance individuality and distinctiveness in their campaigns. Through viral sounds, they bolster brand love, recognition, and awareness while also addressing the issue of music licensing through authentic and scientifically backed music solutions.
"The addition of Loud Parade to the Lemonade Reps Sonics & Sounds division allows us to resonate further with the Gen Z demographic," comments Lemonade Reps Founder, Corin West. "With the outstanding and relevant work the sonic branding agency produces, creating contemporary songs and catchy melodies, we can't wait to share their future projects with everyone."
Athene Parker comments, "Loud Parade is another example of how we, at Lemonade Reps, consistently strive to stay cutting edge within current markets. We assess what the industry is looking for and remain relevant to meet all the creative needs of our production partners."
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