)
London Alley appoints Zeeshan Rashid as director of finance
)
Former Anomaly executive brings agency expertise to oversee London Alley’s financial growth and strategies.
Creative production studio London Alley announces the appointment of Zeeshan Rashid as Director of Finance.
Reporting to COO Andrew Lerios, Rashid will be responsible for aligning financial strategies with London Alley’s creative and production ambitions.
“London Alley is known for seamlessly bringing top entertainers and brands together to make creative-focused content and we always have our fingers on the pulse of what’s next. Zeeshan’s expertise and ambitions align perfectly with ours, so we knew it was a perfect fit,” said Andrew Lerios, COO, London Alley. “As head of our financial operations, Zeeshan will have a strong focus on our optimisation and growth, specifically in strengthening our financial foundation so we can look toward the future.”
Rashid brings over 10 years of data-driven, global financial expertise to the creative production studio. Most recently he served as the finance director for global advertising agency Anomaly, where he helped the shop be named Adweek’s Agency of the Year in 2022. Prior to Anomaly, Rashid held positions at both banking institutions and media companies. Most notably, he had a seven year stint at public relations and communications agency Citizen Relations where he served as the global finance director.
“I am thrilled to be joining a production powerhouse that’s redefining the landscape of media production and advertising,” said Rashid. “London Alley is not just a company, but rather a creative hub where innovation, strategy, creativity, and production converge seamlessly. We are poised for an exciting journey, and I am committed to ensuring that our financial compass guides us towards sustainable growth and innovation.”
Rashid begins his role effective immediately and is based in Los Angeles.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
