Logan Industry signs Fernando Livschitz

Award-winning filmmaker Fernando Livschitz has joined full-service production company Logan Industry for U.S. commercial representation. 

A unique visual storyteller, Livschitz’s work stands apart for its 'magical realism' sensibility, in which narratives unfold organically to depict the extraordinary as something ordinary and common. His latest commercial, Anywhere can happen is for Singapore’s commuter network Zig via agency Mother. It combines live-action, stock footage and postproduction, for a fantastical and surreal journey through the country.

“I have always appreciated the concept of magical realism,” said José Nuñez, Founding Partner/Executive Producer, Logan Industry. “All of Fernando’s work – commercials, content and visual art – has a fun and uplifting spirit that reveals the magical in the everyday and makes what he does special and astoundingly original. Fernando is a one-of-a-kind creative force who we’re excited to welcome to our family.”

Livschitz has brought his inimitable style to commercials for Real Madrid and Audi, Singapore Rediscovers, Piraeus Bank, and more. He has also directed many acclaimed short films that are viral hits. Among the highlights, Lost in Motions, an ambitious stop-motion piece for Argentina’s Artists Locked Down pandemic project using over 800 individually laser cut elements painstakingly positioned and shot frame by frame; and the highly praised opening credits for The Late Show with Stephen Colbert, a tilt-shift aerial portrait of NYC as you’ve never seen it before shot over three months in New York with two months of post in Buenos Aires.

“As a director, I love showing how great life can be, and always strive to capture its magic and energy,” Livschitz said. “I try to create a charming, mind-boggling mood. I cast actors who come across as real and raw and use camera movements and visual resources that emote just as much as the characters they capture.” 

About a decade ago, Argentine native Livschitz created his breakthrough short Buenos Aires Inception Park, which won a YDA Award at Cannes. The FX-driven film casts the metropolis as an amusement park, with people discovering its charms riding their favorite rides across the skyscape. Another original short, Rush Hour, portrays the mad chaos of an Argentina intersection at rush hour, with bicyclists and pedestrians narrowly escaping a deluge of cars. Although it looks shockingly real, it’s not, but instead Livschitz’s visual trickery genius. Fast Company called Rush Hour “absolutely bonkers … and strangely beautiful.”