Little Caesars teams up with Spider-Man: Brand New Day
From Peter Parker's NYC apartment replica experience coming to Brooklyn this week, to the new Webberoni Pizza, fans can experience the friendly neighborhood hero all summer long.
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Little Caesars announced a collaboration with Sony Pictures' Spider-Man: Brand New Day, which is set to swing its way to theaters July 31.
Inspired by Spider-Man's hometown of Queens, New York, the brand is hosting an activation on Saturday, June 27, where fans can experience a replica of Peter Parker's apartment. Little Caesars is also embracing the moment by launching the Webberoni Pizza, a menu item inspired by the world's #1 favourite superhero.
To celebrate the Webberoni Pizza and the new film, Little Caesars is hosting a Spider-Man: Brand New Day pop-up experience at the landmark Greenpoint Terminal Warehouse (Brooklyn) on Saturday, June 27 from 1 to 8 pm ET. The pop-up will feature a replica of Peter Parker's apartment that fans can explore, take photos, search for special Spider-Man and Peter Parker details, and enjoy the new Webberoni Pizza.
Inspired by Spider-Man's iconic web-slinging superpowers, Webberoni Pizza features a "web" of shredded pepperoni and toasted cheeses on top. The combination of shredded pepperoni and toasted 2-cheese blend offers customers an opportunity to get pepperoni in every bite.
Credits
View on- Agency McKinney/Durham
- Production Company CYLNDR (In-House at McKinney/Durham)
- Director Greg Bell
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Credits
View on- Agency McKinney/Durham
- Production Company CYLNDR (In-House at McKinney/Durham)
- Director Greg Bell
- Ad Agency William Morris Endeavor (WME)
- Activation Production Stept Studios
- Chief Creative Officer Lyle Yetman
- Chief Creative Officer Omid Amidi
- Group Creative Director Andrew Williams
- Associate Creative Director Knowlton Bourne
- Associate Creative Director Jamie Steentofte
- Copywriter Brandon Kim
- Director of Production Kara O’Halloran
- Executive Producer Alexander Lao
- Senior Producer Nick Brenton
- Art Director Braden Clark
- Associate Creative Director Matthew Johnson
- Executive Director of Production Kara O’Halloran
- Executive Producer Alexander Lao
- Senior Producer Nick Brenton
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McKinney/Durham
- Production Company CYLNDR (In-House at McKinney/Durham)
- Director Greg Bell
- Ad Agency William Morris Endeavor (WME)
- Activation Production Stept Studios
- Chief Creative Officer Lyle Yetman
- Chief Creative Officer Omid Amidi
- Group Creative Director Andrew Williams
- Associate Creative Director Knowlton Bourne
- Associate Creative Director Jamie Steentofte
- Copywriter Brandon Kim
- Director of Production Kara O’Halloran
- Executive Producer Alexander Lao
- Senior Producer Nick Brenton
- Art Director Braden Clark
- Associate Creative Director Matthew Johnson
- Executive Director of Production Kara O’Halloran
- Executive Producer Alexander Lao
- Senior Producer Nick Brenton
Starting June 22, Little Caesars pizzas will be served in newly designed Spider-Man inspired pizza boxes. Additionally, beginning July 6, every in-store and online purchase of a Webberoni Pizza comes with an exclusive poster. There will be three limited-edition poster designs that refresh weekly at each participating Little Caesars location, so fans will have a chance to collect them all while supplies last.
"Our goal is to connect with consumers in cultural moments and areas where they are passionate," said Greg Hamilton, Chief Marketing Officer at Little Caesars. "We're thrilled to work with Sony Pictures' Spider-Man: Brand New Day this summer to bring the world's favorite superhero into our stores and homes across the country, creating a unique pizza occasion the entire family can enjoy."
Additionally, Little Caesars will debut a new commercial from McKinney, showing how fans can be just like Spider-Man enjoying the Webberoni Pizza. The spot was directed by Greg Bell.
"Spider-Man is known for its explosive action, humour and fun, and collaborating with Little Caesars, a brand recognised for its bold voice and playful spirit, on Spider-Man: Brand New Day was a natural fit," said Jeffrey Godsick, EVP, Brand Strategy & Partnerships, Sony Pictures Entertainment. "Their passion for creative, engaging content brought the Webberoni Pizza and a replica of Peter Parker's apartment to life, offering fans an immersive way to engage with their favorite friendly neighborhood Spider-Man.
