Kurt Novack named creative director at TBWA\
Working under TBWA\ Executive Creative Directors Benjamin Marchal and Faustin Claverie, Kurt Novack will be in charge of supporting more than 80 creatives dedicated to retail, CRM, and digital.
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Kurt Novack has joined TBWA\ as Creative Director, replacing Audrey Tamic who has decided to pursue a new direction in her career.
Working under TBWA\ Executive Creative Directors Benjamin Marchal and Faustin Claverie, Kurt Novack will be in charge of supporting more than 80 creatives dedicated to retail, CRM, and digital and will thus continue the transformation and integration of the Proximity agency within the group.
Many will recall that in 2020, TBWA\Paris merged with Proximity to meet the transformation challenges of the industry. This new model was based on bringing the audience culture closer to the ideas culture while placing creative excellence, so dear to TBWA\, at the heart of the approach.
Anne Vincent and Olivier Rippe, Executive Vice Presidents of TBWA\, commented: “Over the last 15 years, Audrey has greatly contributed to Proximity's influence in France and abroad in a constantly changing market. We wish her all the success she deserves with her new project. We are delighted to welcome Kurt. In addition to having already worked alongside Audrey, his international experience and creative track record will allow us to continue that great story."
Kurt Novack added: “First of all, I am really excited to come back to Proximity, an agency I grew up in, where I learned my skills that have helped me since I left in 2010. Olivier has attracted some of the very best talent in the French market and it's an honour to be invited back to continue our adventure together. Proximity is coming of age and I want to bring a period of brilliant craft and creativity while forging a strong partnership with Benjamin and Faustin to drive meaningful change for the brands that we will be working for. We are living in unprecedented times and the TBWA platform of disruptive creativity is perfect for this epoch we live in. So I am very excited by this partnership between Proximity and TBWA which has already taken the market by storm with all the recent client wins that they have accomplished. Let's thrive on change and do great things together!
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Kurt Novack was born in Chicago and moved to France in 1986. He began his career as an Art Director at Draft FCB, then Saatchi & Saatchi before joining Proximity BBDO in 2001. He spent 9 years there, becoming Deputy Creative Director and working on accounts such as Mercedes-Benz, Smart, and Thalys. In 2010, he joined Ogilvy One for 5 years on brands including Baccarat, Louis Vuitton, Mattel, and Nestlé. He then spent 3 years at Leo Burnett and a year with design agency Dragon Rouge before heading off to Malaysia to return to the Ogilvy group.
His multi award-winning work spans brands from Scrabble Wifi to Louis Vuitton, and campaigns like The Greatest Words, Babolat Play, and Coke Galactic Bottles. Notable awards in French and international festivals include: Cannes Lions (including the 1st Innovation Gold), D&AD, One Show, LIA, Club des DA …)
