Kotsovolos enters an era of nostalgia-inducing prices
Kotsovolos launch new campaign through agency The Newtons Laboratory.
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“Then”, and “now”. Two words that have fuelled a torrent of memes and TikToks.
They strike a chord with everyone, because they highlight the stark difference between the good old times and today's absurdity, or vice versa. In Greece, it’s mostly the former.
The Newtons Laboratory simply miss 90s Greece so much. It was a golden era, and the subsequent financial crisis turned it into a distant dream.
Kotsovolos, a leading tech retailer, had to take a stand. We had to make now, more like then. We had to reintroduce ourselves as a brand that’s in touch with reality, that boldly satirises it and actually changes it.
Now Kotsovolos enters an era of nostalgia-inducing prices that are too good to be of this time. But they are. For real.
Kotsovolos – The Bill
Kotsovolos – Supermarket
Kotsovolos – Bouzoukia
Kotsovolos – Second Kid
